During the height of the dot-com craziness, when millions and millions and millions of dollars were being spent on super bowl ads that were either confusing or just plain bad, Internet-retailer half.com pulled off a publicity stunt par excellance. The convinced the town of Halfway, Oregon, to rename itself Half.com, Oregon.
Ever wonder more about the full story, including what happened? Well, Design Observer has some more details on Half.com, Oregon.
NP: "All Glory" - Southern Death Cult